PLAY TO YOUR AUDIENCE
11Giraffes extensive scheduling doesn't stop with dayparting, inserts, weather and alert triggered media. And our reporting goes well beyond network status and proof-of-performance.
The 11Giraffe's multi-media platform appreciated by thousands of customers for its highly intuitive design, 24/7/365 reliability, and scalability is also capable of providing detailed audience measurement, triggering of relevant content based upon shopper demographics and reporting of real-time impression metrics to network operators.
We call this "context aware marketing" and believe it is a breakthrough for providing meaningful impression data for dynamic digital signage deployments.
11Giraffes has integrated Anonymous Video Analytics (AVA). The AVA software and sensors analyze shopper presence one to four meters in front of a display. Then, in near real-time, a census of the number of shoppers, including each person's gender, age group and other key metrics is provided.
By integrating the AVA solution with the 11Giraffes platform, brands and network operators can now glean the effectiveness of playlists, influence customer activity and generate CPM reports for in-store digital signage. A summary of benefits includes: