November 14, 2012, Charlotte, North Carolina – 11Giraffes, smart business media, and Hickory Tavern, a casual dining restaurant/bar with 14 locations across North and South Carolina, collaborated to roll-out a sophisticated and easy-to-use content management system for multi-media customer interaction throughout every site. The digital signage solution was specifically designed to support presentation of real-time TV sports and news one area of the screen while promoting Hickory Tavern branded events and specials as needed in other viewing areas.

“The 11Giraffes team worked closely with our associates to understand our concerns and needs.” says Thom Perez, Marketing Representative for Hickory Tavern.  “Their genuine interest and commitment to address our marketing efforts were the most intense that I have ever experienced from a vendor.  Their first step was to make sure that I was completely up to speed on all aspects of the system.  11Giraffes gave me a brief training session that was specifically focused on addressing my most pressing concern.  In that session I learned a few functions that made our day-to-day interaction with the system much easier.  Then, within a few months a new system interface was released that addressed every essential need.  It did so to such an extent that I knew that my personal comments played a role in its continuous development which we utilize into our daily marketing/promotions functions.”

Connecting with a loyal customer base and the community has always been a strong drive in the company’s mission, and the ability to create main and sub playlists has enabled the restaurant group to cross promote events and specials throughout all locations.

Strong customer interaction with the digital signage platform helped promote patrons to vote for Hickory Tavern as a Finalist in ESPN’s North America’s Best Sports Bar in 2012.

About 11Giraffes

Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (

About Hickory Tavern
Founded in 1997, the Hickory Tavern network has grown to include businesses in 14 communities throughout North Carolina and Spartanburg, SC. Our unique brand of casual dining, lively bar atmosphere, and sports enthusiasm provides the perfect destination no matter what the time of day. We are constantly growing so if you don't have a Hickory Tavern near you right now stay tuned - there may be one coming to your neighborhood soon!