August 22, 2012, Charlotte, North Carolina - The PPL is pleased to announce that 11Giraffes, a premier Charlotte-based digital signage company, and Watusi Creative, a locally based creative studio with a civic-minded edge, have joined as sponsors of the DNC’s only independent media space.

“11Giraffes is pleased to be working with The PPL and Watusi Creative to support such a historic event in our hometown of Charlotte.” says 11Giraffes Chief Technology Officer, Jim Marascio.  “The digital signage strategy and content provided by The PPL and their partners will prove a welcome amenity to this workspace during the DNC.”

"I feel very fortunate to have been involved with The PPL from the beginning." says Watusi Creative Principal Shawn Gentry. "Not only have I had the opportunity to work with such a diverse and talented crew, but I've also been able to see the entire project develop from ideas and discourse, to an incredible feature-rich event.  My decision to bring on 11Giraffes to provide our signage was an easy one to make.  They are a leader in the digital signage industry and have their headquarters right here in Charlotte, so I have been able to work directly with CTO Jim Marascio and CEO Rudy Alexander to make things come together."

Digital signage provided by 11Giraffes will feature real-time integration with live social media and broadcast television coverage of Democratic National Convention events and commentary, along with event and activity schedules.  The solution will be presented in partnership with digital signage hardware providers, HP, NEC and Chief.

About The PPL

The PPL is more than a centrally located building in Uptown Charlotte that will serve as the hub of activity for 1,000 plus independent voices attending the Democratic National Convention. The PPL is the result of a grassroots effort to organize an energetic workspace, combined with engaging programming, for a diverse, creative community of non-credentialed bloggers, journalists, photographers, artists, and activists who will collectively provide the voice of healthy, respectful political discourse for the Democratic National Convention September 3 through 6. (

About 11Giraffes

Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and complete business media solutions to companies across the United States and Canada.  The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores.  11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (