11Giraffes Interactive merges traditional digital signage with touchscreen interactivity, providing large brands with a scalable, cost-effective and customer-engaging in-store media solution.
Charlotte, North Carolina – 11Giraffes announced the introduction of an interactive digital signage application. The new 11Giraffes InteractiveSM touchscreen application enhances retail, restaurant, hospitality, showroom and waiting area environments with a combination of traditional digital signage and interactive video on demand. This cost-effective solution allows viewers to use intuitive tablet gestures to scroll through an image-based list of available video content. Once selected, videos may be used for education or entertainment.
11Giraffes Interactive allows large brands to control agency and partner content remotely via the 11Giraffes digital media platform. Playback and touchscreen activity is logged, providing analytics regarding viewer engagement and content effectiveness. This reporting, coupled with the remote monitoring features available within the existing 11Giraffes digital media platform, provides brands with the tools necessary for determining return on investment and continuous content strategy improvement.
The 11Giraffes Interactive software was designed with the input of two national retail brands to be used both in addition to, and as an aid for, their existing in-store sales teams. It is designed for use with the Outform™ iDISPLAY™ Tablet devices, and is offered on commercial tablets ranging in screen size from 7” to nearly 22”, or on larger touchscreen monitors.
“Existing interactive digital signage solutions require large capital expense investments due to the fact that they are usually custom-built for each application. With 11Giraffes Interactive, we provide a platform that can be made applicable to customer facing environments ranging from retail to restaurant to healthcare.” says 11Giraffes Chief Technology Officer and Vice President of Operations, Jim Marascio. “By simply inserting relevant branded and partner videos into our intuitive touchscreen template, brands create a tool that enhances the customer experience, informs, educates, and is easy to maintain.”
Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (www.11giraffes.com)