Charlotte, North Carolina – Today, 11Giraffes released a new white paper analyzing challenges facing retailers when selecting a digital signage platform and the partners required for successful rollout planning and execution. The white paper, titled “Four Steps to a Successful Retail Digital Signage Deployment”, includes examples and advice gathered from Bass Pro Shops’ experience with its requirements, selection and deployment.

“11Giraffes contribution to the retail industry’s education in planning in-store media applications is an important component of our belief in value through partnership and collaboration” says 11Giraffes Chief Technology Officer and Vice President of Operations, Jim Marascio. “We expect that the insight provided from Bass Pro Shops’ experience will help others in the retail space not only see the value of in-store media, but also more efficiently and effectively pilot and deploy.”

This white paper is a must read for retailers considering or planning 2014 network rollouts. The white paper may be read or downloaded free-of-charge at

About 11Giraffes

Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies across the United States and Canada. The company’s software and hardware products are distributed through a large network of North American dealers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (